Presidents Message 2017….What an active year.

2017 saw the appointment of ADOA representatives in South Australia and Queensland which will give optical dispensers and practice staff a local point of contact. The appointment of Megan (SA) and Sam (QLD) now gives ADOA the opportunity and staging points to develop localized continuing education. Of course this can only happen with the support of the local membership and the support and attendance of the local optical community in each state. I call on all optical dispensers, Optometrists, Orthoptists and practice staff in SA and QLD to make contact with their ADOA state representative with any requests and ideas. You can find Megan and Sam’s contact details on the website.

The launch of the new website in 2017 (, a huge increase in followers of our Facebook page and the upgrade of our email tools has made it a lot easier and more effective to communicate with our members and non-members alike. All of these tools are utilised when getting the word out about the many Master Classes and short courses we initiated during 2017, such as the 3 piece workshop, Visual Screening & Pretesting and Introduction to Optical Dispensing, at a minimal charge or no cost. These and a number of other Master Classes will be on offer again in 2018.

It is now easier than ever for you to make contact with your association and pass on your ideas and requests which will help us develop the type of further education you want.
2017 also saw a refinement of the insurance policies we developed in conjunction with IME Insurance in 2015. Correspondence from the health funds in late 2014 to early 2015 alerted us to the possible need for professional indemnity / medical malpractice insurance for optical dispensers who have a provider number. This proved true as the year unfolded and now is required by the health funds when applying for a provider number. For more information on these insurance policies visit the website

Besides the above mentioned points much time was spent on the road talking with members, principals, practice staff, new students and a number of groups about the benefits of qualified optical dispenser’s. The conversations also focused on the importance of having motivated and educated practice staff and the ways ADOA can help here also.
These conversations have led to ADOA, Eyecare Plus and TAFE working together to achieve beneficial and affordable educational outcomes for ECP members. Some other individual practices will be taking advantage of ADOA’s regional group education programs during 2018. If this regional program is of interest to you please make contact with us.
All in all 2017 produced some great outcomes and we are looking forward to more great outcomes during 2018.

A fresh set of eyes

Few things are as beneficial to an organization, regardless of its size, as a little healthy disruption.

My passion for optical dispensing, ADOA, its members and the industry as a whole has not diminished one iota, although it is necessary that I take a step back and take on more of an advisory and mentoring role. My recovery from kidney transplant surgery in early 2017 is not exactly where I and my renal team would like it to be so I must place more focus on the recovery process.

With that said I wish to bring to our members attention that I am stepping down from my position as President of the Australian Dispensing Opticians Association, (ADOA). My sincere thanks to the current directors of ADOA for their dedication and commitment during my time as president and a heartfelt thank you goes to the ADOA members for your ongoing confidence and support.

So, I would like to introduce to you the new president of ADOA, Ms Amelia Roberts. Amelia brings to the position over 30 years of experience in the optical industry both in retail and wholesale, corporate and independent sectors, as well as stints in London and New Zealand. Her dedication to the industry, customer service and patient care has seen her hold many managerial and mentoring roles which has led her back to the books to study Business Development and her present position as Practice Development Manager of The Langshaw & Bell Eyecare Group which independently own 5 practices in Sydney. This encompasses the HR management of 25 employees, stock control and marketing.

With the ever changing face of our industry, the worldwide time for change and the board’s commitment to its members we are excited for this next developing stage.

Kindest Regards,

Martin Kocbek